Everyone has been talking, screaming, and tweeting about the upcoming blockbuster to be, Star Wars: The Force Awakens. Walt Disney and Lucasfilm have been able to successfully sell their upcoming film without giving away anything, which is no small feat. I truly hope that this “show nothing” approach to marketing becomes the norm, allowing us viewers to be truly surprised and delighted by what happens on the big screen. But what I find surprising is how, in this build up to Star Wars, the media at large has seemingly forgotten about the next big production from the House of Mouse, Captain America: Civil War.

This Marvel sequel opens in the U.S. on May 6, 2016, just a bit over six months from now. And we haven’t seen anything from it.

Marvel did offer a “sizzle” real of this film at their D23 Expo in August. But that reel hasn’t made it online with the exception of a few leaked stills of gifs. But in terms of official material from the film, we have been kept in the dark. True, we know the film is coming, and we have a general idea about the plot, but we haven’t gotten any of the usual pre-release marketing materials that usual accompany such assured blockbusters. One could argue that the movie is still six months from release, but it’s still impressive that Disney and Marvel have been able to show such restraint.

For example, X-Men: Apocalypse opens just two weeks after Civil War, and yet that film has already had its Entertainment Weekly cover shoot. Even Disney’s Alice Through the Looking Glass has several posters heralding its arrival on Memorial Day weekend. But aside from a few promotional artworks and a few title logos, we haven’t seen anything from Captain America’s third film. Even more strange is the apparent lack of caring. No one has been screaming about the lack of a trailer or that the general lack of information usually belies some kind of jeopardy for film.

In this day and age, the standard procedure is to release a constant river of officially licensed content regardless of if the film is considered good or bad. That’s insane obviously. No one forces the studios to release ten second teasers a year away from release, especially since a too-early reveal can do more harm than good. I had this same thought when Warner Bros/Time Warner dropped the Batman v Superman: Dawn of Justice trailer on us at the San Diego Comic Con; launching a hype-train that has since run out of steam and now sits rusting away on the tracks.

So, we are six months from Captain America: Civil War and we don’t even have an official still from the film. And that’s a good thing.  Disney is doing the right thing by keeping all of its energy focused on Star Wars and The Good Dinosaur, since to do anything else might take attention away from its upcoming mega hit. Besides, I’m sure we’ll get a Civil War trailer with Star Wars in just over a month.

Actually, it might be fun to speculate what other films will use, or could benefit from, such a compacted hype schedule.

Special Tthanks to Scott Mendelson for inspiring this article.